Oh I agree. But Bart being the crux of the plan is exactly why they need a Plan B. Not my goofy one, but something that shows support to other WI groups, causes or people. He should have shown up for the softball game last summer, or the Badger Final Four run, or maybe the LSU game. MACC fund event, Make a Wish, something.
Just need to tilt the coverage in the other direction rather than focus on a big return.