I am going to chime in, in my opinion a fair profit for the owners is what ever they can get. This a capitalist economy the last time I checked, and if they can make a billion dollars a year so be it. Unfortunately for them they are in a way business partners with the players. If the players don't play then in theory they don't make jack shit. The owners will get paid their TV contracts regardless of a Strike or a Lock out, but that is it. Their profits won't be maximized without the players.