I have to agree with Patler. The NFL as an entertainment "brand" has so overwhelmingly passed the NFL as a football league that it's getting harder and harder to find the actual football. Storylines of broadcasts are about individuals, not teams. Decisions are being made based on profit, and it's not that that's intrinsically bad - it's that profit is not tied to individual teams and their success (i.e. winning), it's now tied to the league as an entity, and that means an emphasis on individual stories, not on the games.