This is precisely my point. He has been a knucklehead before. So have Packer players. But teams don't advertise this fact on Twitter unless there is a CBA coming up. The Packers don't need the NFL office to call to realize they need to take it down because they don't want the 49ers to post a photo of a Packer uniform the next time a Green Bay player does something stupid.
Teams exist to increase the value of teams and the League. Newspapers exist to increase their readership. The issues are not the same.