It's a story because he is the first openly gay NFL player. Being gay isn't a big deal, but being a gay player is.

I think if you look at newspapers back in the 1940s, Jackie Robinson was a huge story during his rookie year.

When Aaron Rodgers comes out as the second gay player, the coverage will die-out quicker. Well maybe not A-ROD, but some other player won't be too big of a deal.