In those three three-and-outs Atlanta ran the ball three times and passed six times, and they were pretty consistent: passed twice and ran once in each series. According to the play-by-play on nfl.com they were all "short" passes, so I suppose it's still possible to say that they went conservative too early.
It also could have been trouble with their O line. They were starting two backups (both Badgers oddly enough) because of injuries. And with Mike Tice as their coach, I am sure it wasn't smooth.
Bud Adams told me the franchise he admired the most was the Kansas City Chiefs. Then he asked for more hookers and blow.