Quote Originally Posted by mraynrand View Post
1) soccer doesn't work. 2) Do you know any young people. I know plenty, and I don't know any who sit back an watch a full game and tolerate commercials. They are all on social media, so at the very least, they are sitting there texting, surfing, tweeting, instagraming, posting to whatever social media they have. Many are watching recorded or delayed broadcast at their discretion, or just picking up bits and pieces, while doing something else. A good numbers are rolling multiple LCDs, gaming while 'watching,' multi-multi-tasking. Sure the networks are going to have to reconfigure to capture advertising dollars (ads on the field and players ala NASCAR), but young people don't care. They know how to work the tech and get around all the crap and pretty much watch what they want, when they want.
+1 almost exactly what I see, except not so much the recorded thing. Maybe a little VOD, but generally they have enough distractions that they ignore the parts of the show and/or commercials rather than work at avoiding them.

My recent observation: sitting on the couch texting about a picture on Imagur while 2 and half men was on TV, then suddenly getting up to go play street hockey when someone else texted him.