Some of the matchups haven't been as great as last year. Opening night was Denver/Carolina, but Manning's retirement took away some of the interest in that game. Thursday Night's matchup of Bills/Jets probably doesn't generate much interest outside of the New York area. Superstar players, especially QB's, draw viewers, and a lot of the prime time games have lacked those. Brady out. Romo out. Probably too early to say this is a trend.