Yeah the running around style allows the coverage team to get downfield to cover in the college game but doesn't give the same advantage in the NFL. But the punting game has evolved - in fact is being transformed - from rugby/Australian Rules concepts...

Imitation is the Sincerest Form of Flattery

The effect was immediate and, without exaggeration, has turned punting strategy in the NFL upside down. Yet almost no one has noticed.
That success sparked further attempts to devise unpredictable punts. One year later, Koch has roughly 10 distinctly different kicks in what the Ravens refer to as his "golf bag."
The innovation has vaulted Koch to the top of the NFL's most credible punting statistics, including net yardage (44.41 this season) and Expected Points Added (0.42 per punt), but in a reflection of how few people understand punting, he has trailed in Pro Bowl fan balloting all season.
You could count the visible modernizations on one hand. Coaches have pushed many punters to kick directionally, rather than simply booming it high and far. Rugby-style backward rotation has proliferated, and a few punters have experimented with kicks that knuckle.
"You try to get a read off where the punter's head is facing," Brown said. "However, when you have a guy who can point his head one way, and punt it the other way, that's a great skill."
"My first eight years in the league were all just trying to get the ball as high as you can, as far as you can, get it to be as pretty as you can, and get it over to the sidelines. When you think about what we've done, you wonder, 'Why didn't anyone try this earlier? Why would you want to punt it to the returner if you didn't have to?'"
Hook punt

One of two styles that Koch kicks with the "torque" technique. It can go toward the right or left sideline, is designed to go 43-47 gross yards and post a hang time between 4.5-4.7 seconds. If a returner does catch up to it, the torque and force of the kick makes it difficult to catch. It will fade back into the field and ultimately drop in the shape of an S.
Liner punt

These also use the "torque" technique and can go right or left, but they are designed to go longer with a lower trajectory. They average between 47-50 gross yards with a hang time between 3.6-3.7 seconds. They are so low that often, when watching them from a wide view, the ball doesn't leave the screen. "The objective," Koch said, "is to keep it low, get it on the ground and get the coverage there before the returners can catch up."
Knuckler

While many punters have a knuckler, Koch brings a more severe effect to his in context with the rest of his array. Rather than point toward the sideline, Koch has a "middle knuckler" punt that invites a returner to field it. "The objective here," Koch said, "is to try to get a turnover by trying to get him to catch the ball. It doesn't have to be far. As it comes down, it moves. You'll see some guys try to catch it, and some guys run away from it."
Boomerang

This punt was under development during our early December visit to the Ravens' facility, but Koch broke it out during the Week 13 game against the Dolphins. "Depending on the wind," Koch said, "it will look like it's going straight at the returner, but then it'll boomerang and slowly start running away from him."
And there have been the beginnings of copycat simulations. Rams punter Johnny Hekker has attempted a few, as has the Denver Broncos' Britton Colquitt. According to the Steelers' Brown, however, no one has pulled off a deception the way Koch originally did last season.
Said Rosburg: "If they could do it the same way, they would be doing it now. It's not easy. As you get down the road, there will be more experimentation and you'll see more of it. But he's blazing a trail here. What he is doing, nobody else is doing it. They would if they could. They'll catch up eventually, but I don't think most players or coaches are real excited to put something out that hasn't been tested. They want to know before they use it, which I totally understand."
"He is really going to have an influence as you see other guys try his stuff," Locke said. "To be honest, most guys wouldn't even have thought about doing the stuff he's done already. You've seen a little bit here or there. But this has really all come from Sam and it's come fast.

"I think we'll look back at this and say, 'Sam Koch changed the punting game.' I really do. That's how incredible this has been in our world."