How about this analogy from basketball. You know the phrase "he can make his own shot" - the better/great players can get open and then have an easier shot. Packer wide receivers lacked this during the drought. Jennings could make his own shot, that is, get open against press man coverage. But he declined/left. Rodgers could do the equivalent with Nelson on sideline outs and comebacks, but when Nelson got injured, both options were gone. I don't think Nelson will ever return to top form, so it's essential to run those other schemes. Or maybe draft a WR who can get open.

It would be nice if they'd use Bennett up the seam instead of the short outs and 3 yard buttonhooks.