If we don't like the rule as currently stands, what is the alternative? My inclination is to change the rule in the end zone - some form of control in the end zone means TD and the play is over (like when the running back breaks the plane and then someone knocks the ball out - did he go to the ground 'with control'? Who cares, he scored the TD) Same should apply to a reception - you have control in the end zone (hold the ball, break plane) or catch with control in the end zone with feet down you have a TD and the play is over - nothing after matters.