Actually, it's Jaire posting something, and those paying attention wondering what he means by it. Nothing to do with media, other than you using it as a thin excuse to rant.
It was actually media shitheads trying to interpret his posting and making more of it than it probably was i.e. stirring up trouble, like those bastards are prone to do.
What could be more GOOD and NORMAL and AMERICAN than Packer Football?