Sorry, got to completely disagree with this.
"Media" as you define it creates content because you click on it or subscribe to it. If you stop watching the "media" and clicking on their articles, maybe we could have "media" that actually reports what is happening in the game and in the clubhouse.
But that isn't going to happen because so many people like to watch a trainwreck happen, real or imaginary. The "media" is what it is because of the collective "us".