I can see doing it once in a while, to keep defenses honest. But in general, I agree with run on this one. How many times were the Packers in a third-and-short, and we were all waving wildly at the TV, yelling "He's open over the middle!" only to watch Rodgers heave what looked like a desperation throw to a pretty-well-covered receiver? Not only that, but many of those throws weren't even close.
I also think as others do that Rodgers missed Adams a whole, whole, whole lot. Adams could grab that back-shoulder throw better than anyone I've ever seen, and that includes Jordy Nelson, who was pretty darn good at it.