I agree that a picture doesn't convey everything about an org yet it can convey a particular problem the org has. I just found it amazing the Packers would even step into the kind of situation.
ESPN has this debate all the time when reporting on player mis-behavior. The fact that an NFL team used that photo was interesting, if not remarkable. In ESPN's case, I think the photo of the uniform is a double edged sword. Yes, it can tell you about a franchises current state and should be fair game, but a decision needs to be made whether the report is about the team or the individual.
For the Packers, its like gossiping about your own company's problems. You just don't want to get caught up in it.