It's all about the value to the media or what's most topical and that $$$$$ sells $$$$$.
In this day and age it's over the top backwards.
Good is OK and bad is better. If it doesn't make a whole lot of sense to a normal intelligent moral decent living person. No matter as it's topical and all the press's attention is directed there.
So what do we do about the bullshit?
It's getting harder and harder to ignore as that means that it's winning/dominating in the negative.