The NFL, looking ahead to one or two teams moving to LA in the next couple of years, is trying to secure the option of hosting games in the area while a stadium is being built. You don't want to road trip from San Diego to your home turf in LA while the locals are throwing mud at the bus. You must move immediately; make like Bob Irsay.
But the Rose Bowl doesn't want any part of it. They can make nearly as much money hosting the Arroyo Seco Music and Arts Festival as the NFL, plus they don't have the same level of interference and rest
http://profootballtalk.nbcsports.com...ary-nfl-venue/
If you enjoy NFL schadenfreude, the be glad to know the Rose Bowl's withdrawal might end up hiking the cost to the NFL of renting a local stadium.
http://profootballtalk.nbcsports.com...-l-a-leverage/