Money Quote from Burke:

Implications

Coaches appear to be overly focused on play-level success (represented by SR) and not focused enough on drive-level (represented by EPA) and game-level success (represented by WPA). They’ll spend late nights in the film room dissecting every possible match-up for the slightest advantage on a single play, but they’ll ignore the numbers that suggest they pass more or go for it on 4th down. They’re looking down at the sport from a 10-foot ladder when they should also be looking at it from the 10,000-foot level.