I usually am not a fan of such articles, but this one made sense to me. I've often thought that a lot of coaches can't see the forest for the trees. They examine plays in isolation rather than in context. From the coach's point of view every well-designed play should go for that necessary 1st down or that winning TD if the players just "execute."
After a loss coaches AND players will often say that the players just didn't "execute." What's virtually never said is that the coach didn't put his players in a position to succeed often enough, regardless of execution. And this has to do with game planning and the things the article talks about.
In fact, I think sometimes fans and reporters are in a better position to judge than the coach, purely because most fans see the big picture of the game rather than getting caught up in the x's and o's of each play.
The article concludes:
Question: Is "Burke" Tex?The prescriptive analysis remains the same. Generally, teams should be passing more often on 1st and 2nd down, and running more often on 3rd down and in the red zone.