Originally Posted by
pbmax
McCarthy has been called out for a predictable Offensive attack a LOT in the last three years by X and O writers. He succeeds because he has the best QB in the game executing it, and because Nelson and Cobb excel at making the extended offense work.
You have seen this in many ways. The preponderance the 11 personnel group* for the Packers (3 wides, 1 RB, 1 TE) that invites the Defense to throw out its nickel and then let the Packer offense choose whether to run or pass based on how many are in the box.
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This was also the era where several good D teams found that you could slow down the Packer O with solid 2 Man defense. That is, man coverage at the LOS, and 2 deep safeties. Packers weren't designed to beat that coverage quickly.
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However, the Great O Drought made something else glaringly obvious: McCarthy's simplified offense did little to help over matched skill position talent. In previous years, he has added plays to help the TE or slot WR get open against isolated coverage. Or he sent out personnel groups to force substitutions on Defense then call a counter intuitive play (pass out of heavy formation, usually a roll out).
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But he dramatically announced before 2015 (maybe that was 2016) that they had done too much of this and needed to win matchups one on one and not rely on scheming or new plays. So there was little in the new O to help out-matched receivers against good man coverage and M3 was stubbornly not going to add it.
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By the end of the Drought, McCarthy had given up sticking with the skinny playbook and Cook gave him a player he could matchup with Cobb to make the middle of the defense miserable. Cook also was very good, read: fast, at running crossing routes. Somewhere in a more banjo thread is a video of Jordy Nelson running a crossing route I think prior to Cook's return to functioning. Its there not because it was successful, it was, but because no one could remember anyone running a crossing route versus man coverage since Finley.