I've read all the posts, and I can honestly say that i agree with everyone here.
$0 - They make their money when they sell the team.
$10 M max. Similar to players on their second contract
$10 - $20 M. Like a top line veteran player
$20 - 30 M. As much as the highest paid players
$30 - 40 M. A bit more than the top players
$40 M+. Its a huge investments in a wildly successful business. A solid return is deserved.
I've read all the posts, and I can honestly say that i agree with everyone here.
I wouldn't have locked out if I was an owner. But now that this has happened, open up the draft to everyone (no age min) and add in more rounds. Tell each draftee that he has a max salary he can make per season, each contract is on a 1 year basis and that the owners as a group will not make any attempt to go after another teams FA's until given permission to by the releasing team. Within 5 years you are back to the a reasonable level of play again. And, to get the public on my side I immediately cut ticket prices drastically and renegotiate tv contracts.
I'm sure you'll tell me how this won't work but... works for me.
Unless the salary cap is removed, arguments of "whatever money the players can get is fair" go out the window. If it was a free market, players could command whatever money owners thought they were worth and bad owners would lose money. The owners use the salary cap to protect themselves from their own stupidity. I see no reason for them to complain about the fairness when they are the source of the problem.
Therefore my answer to the question is: whatever profit the owners are able to make is fair and if they lose money they likely should be blaming themselves first.
Swede: My expertise in this area is extensive. The essential difference between a "battleship" and an "aircraft carrier" is that an aircraft carrier requires five direct hits to sink, but it takes only four direct hits to sink a battleship.