PB, you know damn well it wasn't the commercial, but the content. And of course the NFL hates anything that upsets their perfect little apple cart. But College and NFL players have been using their notoriety and clout to push positions since notoriety and clout came into existence. It's not shocking. The Sams situation was far different in that it was carried out at an NFL event. Far more comparable would be 'the Tebow' during games. But Still, that was done openly with no hidden agendas. The dishonest subterfuge (or at least false pretenses) is what makes the Sams thing so slimy (and I mean that regardless of the actual content).