$0 - They make their money when they sell the team.
$10 M max. Similar to players on their second contract
$10 - $20 M. Like a top line veteran player
$20 - 30 M. As much as the highest paid players
$30 - 40 M. A bit more than the top players
$40 M+. Its a huge investments in a wildly successful business. A solid return is deserved.
Discussing the "fairness" of profit is inherently misguided. Profit is never fair, or always fair. It should be the goal of every business to make as much profit as possible while staying within the boundaries of propriety, legality, and basic ethics.
It's impossible for there to be such a thing as "too much profit."
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