I am just stunned there is still a market for this kind of tale.
Wilde* often remarks that he likes telling engaging stories about the players and teams more than X and Os. But he has also learned that he doesn't really know any of the players at all (after seemingly good guys turned out to be less than pristine - Sharper for example).
He hasn't connected the dots between the two and realize that much of what passes for coverage is inanity and less consequential than cotton candy.
*Its a Demovsky story but Wilde has talked about this before