Good stuff. I'd be interested to see how NFL viewership has trended over time. Any idea where that might be found?
Here's one indication we likely won't be seeing more in-depth mainstream broadcast discussion soon.
Women viewers targeted by NFL and growing.
For the past several years, the NFL has tried to grow its female fan base through target marketing, initiatives such as its annual breast cancer awareness activities and its launch of an apparel line geared toward women. Over the last decade, the NFL has seen consistent growth trends in its female fan base, particularly on television. Overall, women represent about one-third of the NFL’s viewing audience throughout the regular season and playoffs, a figure network executives say they expect to hit 45 percent in the next few years. Women already account for about half of the league’s Super Bowl viewing audience.