He let it be known publicly that they were at the date booking stage. Which could easily have been under discussion. But he had not secured a commitment to doing it this year from Favre (I am assuming that if Favre had flat backed out after committing, we would have heard different leaks - but that is just a guess).
So when the backpedal occurred, he is forced to either reveal that the talk of scheduling was premature or he has to cover for both sides which is what he chose to do with his statement. He blamed the fans for his poor negotiating skill.
By my count, that is twice Favre has made him look extraordinarily foolish in public. I think the Packers want this too badly to back out over fan concerns, though to smooth them over, they might need #4's cooperation.
Its time to say this: "Brett Favre is the toughest QB the League has ever seen. He is also among the most accomplished with a Super Bowl win and three MVP awards. We are extremely proud of his accomplishments with the Green Bay Packers and stand ready, at any time, to retire his jersey. We would love to adhere to tradition and do it before his certain HOF induction, but the time must be right for Brett and his family. He will know when he is ready. The number is in the book.
P.S. We just signed Ted to a four year extension."
Its possible Murphy's accommodation will work and Brett will come around. But that is not where my money would line up.
Bud Adams told me the franchise he admired the most was the Kansas City Chiefs. Then he asked for more hookers and blow.