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12-17-2008, 05:50 AM
37signals is a software company that seems to do everything just about right. Their book is called 'Getting Real', and it focuses on how to come up with ideas, what makes a good idea, and how to implement it from a business perspective, etc. It's a very interesting read!

This free, quick read is about how to start up a business in todays wired world. While it has some software ties obviously, it applies to just about everything I feel.

It was a very good and easily worth the time it takes.

http://gettingreal.37signals.com/toc.php