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I just googled "Rodgers Polaris" and the story is on TMZ, Fox TV stations, CBS Sports, ESPN..., hundreds of hits from past week, many with pictures of the Polaris ATV. What's that worth?
I saw somewhere that athletes with huge twitter followings can get paid over $100K for a mere twitter mention. That leads me to think that a story that gets picked up by lots of outlets must be worth millions.
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