I've toured Yuengling and met the old man one of the sons who own the empire. Great tour, you get the see their ancient fermentation cave dug into the side of a mountain to keep it cool for lager yeast to work. Can still see where it was sealed up for prohibition.
I first had Yuengling in Virginia in 2008 because it was the cheapest thing around that still came in bottles. Since then they've slowly been moving west. Now they're in Indiana. I asked the old man why we can't get it in Wisconsin and the picture I took away is that they are salty old German family businessmen who only expand when a golden opportunity comes along to buy up a failed brewery for pennies on the dollar.