Agreed. I've believed that for several years, ever since an NFL marketing guy made the comment quite a few years ago already that it is fundamentally unfair for one fan to have to pay lots of money to attend a game in person, and for another fan to get it completely free at home. His conclusion was that something, just a small amount, would be "fair" to be able to watch from home.
I think their plans may have been a bit delayed when the NFL Network wasn't greeted with open arms and open checkbooks by the cable companies/fans. But they have their inroad, and we are being indoctrinated.