Packers Pep Rally

[Tarlam!]

Considering we have the youngest team in the league, this should make the players feel at home.

[MJZiggy]

So it IS Tank!! Look up the financial info before you go making claims there dude...The Packers have 80 million dollars in reserves, sell out it's skyboxes, and a good chunk of the local rabid fanbase not to mention the millions of tourists buy their stuff at the Packer Pro Shop...and what do we know about THOSE sales Mr. Econ Major?

[Scott Campbell]

So it IS Tank!!

Thank you Inspector Clouseau.

[MJZiggy]

I don't like to judge prematurely...benefit of the doubt and all that crap.

[Scott Campbell]

I don't like to judge prematurely...benefit of the doubt and all that crap.

...was just teasin...

:P

[Zool]

Items sold in Packer Pro shops do not go into the revenue pool. Items sold on NFL.com for example, do go in.

Buy from the pro shops people.

[coolman3]

So it IS Tank!! Look up the financial info before you go making claims there dude...The Packers have 80 million dollars in reserves, sell out it's skyboxes, and a good chunk of the local rabid fanbase not to mention the millions of tourists buy their stuff at the Packer Pro Shop...and what do we know about THOSE sales Mr. Econ Major?

MJ, all NFL teams have two sources of income: Defined gross revenues (shared) such as major licensing and sponsorship deals, national media contracts (TV, radio), gate receipts and merchandising sales, etc.; and excluded gross revenues (unshared) such as stadium naming rights, luxury boxes, concession sales, and local sponsorships deals, etc.

Revenues from the Packer Pro Shop is also shared since Reebok is the official licensee of all NFL merchandises and apparels, including the Packers. Except for some locally made miscellaneous items, sales of every Favre and Driver jersey sold at the Pro Shop are shared equally among the 32 teams.

Why is the Packer one of the more profitable teams? As noted above, the renovated Lambeau is the main reason why. Prior to the renovation, tourists did not impact the Packer much (aside from proceeds from the Hall of Fame) because Lambeau was closed in the off season (although they did have an impact on the Green Bay economy). Now the Packers are able to generate additional local revenues year round from sales in the Atrium.

But without the revenue sharing system, the Packer simply would not be able to compete with large market teams such as Dallas and Washington, Atrium or not. The NFL gives each team $100+ mil per year to cover football related expenses. Without it, it is unlikely the Packer would be able cover the salary cap floor of 56%, year after year with only local revenues.

[MJZiggy]

Check the Packers Financial Statement, Tank, some teams suck money out of the revenue sharing system, some pay in. Guess which the Packers do. And Reebok has absolutely nothing to do with shared revenue. Reebok simply makes money for producing the merchandise and I can assure you, they share those profits with no one.

[coolman3]

Items sold in Packer Pro shops do not go into the revenue pool. Items sold on NFL.com for example, do go in.

Buy from the pro shops people.

You sure?

[MJZiggy]

Items sold in Packer Pro shops do not go into the revenue pool. Items sold on NFL.com for example, do go in.

Buy from the pro shops people.

You sure?

Yes.

[coolman3]

And Reebok has absolutely nothing to do with shared revenue. Reebok simply makes money for producing the merchandise and I can assure you, they share those profits with no one.

Check your facts again. The NFL has centralized its branding, and therefore, has given Reebox the licencing rights to all NFL merchandises and apparel. Sales of Favre jerseys benefit the Titans as much as the Packers.

[FavreChild]

No, the individual retail sales are not shared. That's why the Lambeau Field Atrium is the envy of every franchise, and why other teams are trying to model their stadium renovations after ours - it makes money!!

Here's a basic breakdown of what is shared revenue and what is not:

http://football.calsci.com/SalaryCap.html

[FavreChild]

From Packers.com:

The Packers Pro Shop and PackersProShop.com are the only shopping locations where the Packers organization inherits all sales revenue. Revenue from Packers merchandise sold elsewhere - your local mall, for example - is shared by the entire league. In other words: Buy from the Pro Shop, help the Packers win. Buy anywhere else, help the Chicago Bears win, too.

http://www.packers.com/fan_zone/faq/

[coolman3]

Items sold in Packer Pro shops do not go into the revenue pool. Items sold on NFL.com for example, do go in.

Buy from the pro shops people.

You sure?

Yes.

Go read this book: Tailgating, Sacks, and Salary Caps: How the NFL Become the Most Successful Sports League in History, by Mark Yost.

I used it as a source in my the Economic thesis paper.

Previously, teams were free to market their products to any company they chose. For example, Dallas wore jersey made by Nike, whereas Green Bay wore jerseys made by Adidas.

According to Yost, the NFL has reformed their marketing strategy, and centralized their products. Reebox is now the official licensee of NFL merchandises and apparels, which and proceeds are shared equally among all 32 teams.

[FavreChild]

Again:

"The Packers Pro Shop and PackersProShop.com are the only shopping locations where the Packers organization inherits all sales revenue."