Tuesday, Aug 5, 2008 8:20 ET
Video: Domino's Pizza ad, forgotten benefit of Gretzky trade
By Greg Wyshynski
The 20th anniversary of Wayne Gretzky's trade from the Edmonton Oilers to the Los Angeles Kings is Saturday, and it's being treated with understandable fanfare.
The NHL has dedicated a Web page to the Gretzky trade, covering everything but the kind of underwear Mike Krushelnyski was wearing when he heard about the deal. The NHL Network is devoting more time to revisiting the trade this week than ESPN has dedicated to FavreWatch 2008. And Leahy has some sort of strange Mario-based protest going.
Meanwhile, hockey historian Joe Pelletier does the big picture thing:
"For many Canadians, the date of August 9th, 1988 marks the date Canada started losing control of hockey, although in reality it was more of an awakening to a long time reality than a beginning."
In California, it was a shock to the system:
Gretzky made hockey seem cool. Cool enough where ad wizards believed it was now every kid's dream to have The Great One skate up to their door with a piping hot pizza in his hands. Because that's the way he likes it:
Hey, and best of all: He apparently avoided the Noid.
GO PACK GO!


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