Originally posted by packrulz
Brand awareness. Publicity. Fans care more about the combine each successive year. Kind of like the NFL Draft which has now become a prime time juggernaut. The more successfully you market a brand, the more fans feel invested. The more closely they follow events that don't sell tickets (like the draft and combine) the more connected they feel with their team. The more invested and connected they are, the more they identify as being a part of the team. The more they feel a part of a team, the more likely they're willing to spend money on tickets, jerseys, memorabilia, etc. It's an investment that is growing the sport into more than just a sport. Being an NFL fan is now a year-round hobby. How many other sports (in the US) have as rabid a fan base even in the offseason? That's what the NFL is selling.

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