Fascinating stuff on the evolution of New England's no huddle, from everyone's favorite ex-Packer beat writer Bedard.
The idea draws on a "suggested future" given in Bill Walsh's "Finding the Winning Edge":
They picked the brain of Chip Kelley of Oregon to get details on the Ducks speed O. It seems that he has taken those concepts and come up with a viable method of installing such an offense that the Patriots have been working with since last year. They come into the game with 6 plays worked out for their no huddle and use a one word description for each. And they practice fast, often against defenses with extra guys. They occasionally change the terminology in order to keep the other teams in their division from catching up.
They didn't go into exactly how they got the players to memorize the terminology but the brief example given -- "'crunch' signifies a crossing route, with another 'under' route run beneath it" -- makes me think the goal is to make the terms easy to visualize or memorize. It sounded as though they do something sort of like using the mental map technique or mnemonics to create imagery to recall information quickly.
The idea draws on a "suggested future" given in Bill Walsh's "Finding the Winning Edge":
First bullet point: “Teams will huddle only when the clock is stopped.”
Second: “Teams will use single-word offensive audibles.”
Second: “Teams will use single-word offensive audibles.”
They didn't go into exactly how they got the players to memorize the terminology but the brief example given -- "'crunch' signifies a crossing route, with another 'under' route run beneath it" -- makes me think the goal is to make the terms easy to visualize or memorize. It sounded as though they do something sort of like using the mental map technique or mnemonics to create imagery to recall information quickly.

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