http://edge.si.com/edge/2014/04/03/r...lmet?eref=sihp
Six NCAA Teams have signed on. Thoughts?
When one object meets another with significant force—say a strong safety missiling into a receiver—something’s got to give. The sports equipment company Riddell has determined it should be the helmet. While traditional football helmets have encased the head in a rigid shell (remember the old term brain bucket?), Riddell’s new SpeedFlex helmet is designed to flex in a way that directs the force of impact (that incoming strong safety) away from a player’s head.

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