video sports reporting

[Patler]

Unfortunately, by the time you click, the site already has their money. They don't do much in the way of statistics on completed ad views, just clicks.

True, but advertisers do conductive effectiveness surveys. They run a particular ad in only limited areas or specific media types, than survey people about the ads. They become aware of whether or not the message is getting across. They want to spend their money in ways that gain results. If surveys show that no one recalls the content of their 30 second ad on NFL.com, they will quit buying 30 second ads on NFL.com. If surveys show people do recall the content of their 10 sec. ads, they will buy those instead. Same with the recall of ads in the first position rather than the second, or vice versa.

[SMBASS]

I have never once purposely clicked on an internet ad in my life and I've been on the internet so long I actually used Prodigy in the early 90's right after I bought my first PC. There was hardly any content on it at the time because it was so new. Just my opinion, but companies paying advertising $ for ad, "clicks" is a complete waste. In no way does it mean that anyone actually watched the ad or that it leads to an increase in sales.

[Patler]

I have never once purposely clicked on an internet ad in my life and I've been on the internet so long I actually used Prodigy in the early 90's right after I bought my first PC. There was hardly any content on it at the time because it was so new. Just my opinion, but companies paying advertising $ for ad, "clicks" is a complete waste. In no way does it mean that anyone actually watched the ad or that it leads to an increase in sales.

I don't click on ads either. I watch half-heartedly only the adds that automatically pop up when I want something else, like video highlights on NFL.com.

[Harlan Huckleby]

It's only gotten worse. much worse.

[pbmax]

You Tube has gotten more and more brazen. Used to be you could end the ad. They you could not end it for the first ad of the session. But now removing the Skip Ad button is more common AND the ads are longer.

[Harlan Huckleby]

Plus I have to keep getting up during the night to pee!