I concur with the general opinion that the commercials generally blew. They had the feel of too many old white guys trying to follow a formula.
My least favorite were...
The Snickers man-kiss. I also have eaten my last Snicker. Which audience were they after? Gay mechanics that like sweets?
Jay-Zee or whoever that dude was beating Shula in football. Get over yourself, thug. Your culture produces misery. Lovie Smith, Tony Dungy and Don Shula stand for hard work and integrity. You only beat them in your dreams.
Oprah and Letterman. WTF?
Katie Couric spots. Did you ever notice how people that are so awful that you go out of your way to avoid them manage to show up uninvited anyway. Thanks, CBS, for rubbing my nose in that puddle.
The high numbers of awful spots dragged the good spots down to mere mediocrity. The highest category for Super Bowl commercials 2007 can only be titled "These Didn't Suck As Badly". The spots I didn't hate:
Careerbuilders.com (whatever) The "don't just survive the workweek" spots almost worked. They lacked any surprise or irony that might have moved them to a higher level of creativity.
The Doritos commercial was funny. You knew the guy was going to back-end somebody. The stop actions and changes of focus between the chick and the dude showed good comic timing.
The "It's hard to say goodbye" commercial with Favre was agreeable and timely.
We hope that 2008 will be better. Madison Avenue needs to let some people go. Hopefully old white guys.
At least no one tried to hang lit-up images of SB XLI under bridges all over Miami.
My least favorite were...
The Snickers man-kiss. I also have eaten my last Snicker. Which audience were they after? Gay mechanics that like sweets?
Jay-Zee or whoever that dude was beating Shula in football. Get over yourself, thug. Your culture produces misery. Lovie Smith, Tony Dungy and Don Shula stand for hard work and integrity. You only beat them in your dreams.
Oprah and Letterman. WTF?
Katie Couric spots. Did you ever notice how people that are so awful that you go out of your way to avoid them manage to show up uninvited anyway. Thanks, CBS, for rubbing my nose in that puddle.
The high numbers of awful spots dragged the good spots down to mere mediocrity. The highest category for Super Bowl commercials 2007 can only be titled "These Didn't Suck As Badly". The spots I didn't hate:
Careerbuilders.com (whatever) The "don't just survive the workweek" spots almost worked. They lacked any surprise or irony that might have moved them to a higher level of creativity.
The Doritos commercial was funny. You knew the guy was going to back-end somebody. The stop actions and changes of focus between the chick and the dude showed good comic timing.
The "It's hard to say goodbye" commercial with Favre was agreeable and timely.
We hope that 2008 will be better. Madison Avenue needs to let some people go. Hopefully old white guys.
At least no one tried to hang lit-up images of SB XLI under bridges all over Miami.

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