In an article in The Oregonian today, Nike admitted they are meeting as whether to drop Michael Vick as an endorsor for their products. Vick as been indicted for charges of dog abuse and torture.
Basically, they stated they will not make a decision until the charges are finalized in court. My personal theory is that they do not want to end up being in the middle of a Duke Lacrosse players type of situation. As you recall, the lacrosse players were initially charged with raped but charges were dropped. The coach was unjustly fired before the final court decision and the players lost a season of play. Several of those players never returned to Duke.
In the past, Nike has dropped athletic sponsors due to drug use and/or inappropriate behaviors. When world class sprinter Justin Gatlin was tested positive for steroids, Nike suspended Gatlin's contract and canceled its contract with his coach, Trevor Graham.
When sprinter Marion Jones tested positive for steriods, Nike allowed her contract to ellapse.
After ML player Jason Giambi admitted steroid usage to a grand jury, Nike let him go. (Reebok signed him to a multimillion-dollar deal five months later.)
Tour de France winner Lance Armstrong has received allegations of doping but Nike has stuck with him.
Nike dropped Randy Moss after his incidents with the traffic cop and possession of drugs in 2002.
Dennis Rodman was dropped by Nike after he kicked a photographer and other bad boy antics.
Converse(owned by Nike) dropped Latrell Sprewell after he choked coach P.J. Carlesimo in 1997.
Poor behavior and drug use certainly has many ethical and legal implications for star athletes. It also has financial implications for these same athletes when they lose their financial endorsements. I can't help but feel that some athletes are more concerned by losing their endorsements than they are the legal or ethical aspects of their actions.
Basically, they stated they will not make a decision until the charges are finalized in court. My personal theory is that they do not want to end up being in the middle of a Duke Lacrosse players type of situation. As you recall, the lacrosse players were initially charged with raped but charges were dropped. The coach was unjustly fired before the final court decision and the players lost a season of play. Several of those players never returned to Duke.
In the past, Nike has dropped athletic sponsors due to drug use and/or inappropriate behaviors. When world class sprinter Justin Gatlin was tested positive for steroids, Nike suspended Gatlin's contract and canceled its contract with his coach, Trevor Graham.
When sprinter Marion Jones tested positive for steriods, Nike allowed her contract to ellapse.
After ML player Jason Giambi admitted steroid usage to a grand jury, Nike let him go. (Reebok signed him to a multimillion-dollar deal five months later.)
Tour de France winner Lance Armstrong has received allegations of doping but Nike has stuck with him.
Nike dropped Randy Moss after his incidents with the traffic cop and possession of drugs in 2002.
Dennis Rodman was dropped by Nike after he kicked a photographer and other bad boy antics.
Converse(owned by Nike) dropped Latrell Sprewell after he choked coach P.J. Carlesimo in 1997.
Poor behavior and drug use certainly has many ethical and legal implications for star athletes. It also has financial implications for these same athletes when they lose their financial endorsements. I can't help but feel that some athletes are more concerned by losing their endorsements than they are the legal or ethical aspects of their actions.


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