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There was a debate in last Sunday's game day thread regarding whether the Packers or the Brewers are the more popular team in Wisconsin, or even in Milwaukee. Here's an article on the head-to-head TV ratings that shows it's not even close, even in Milwaukee ...
Race is no ratings boon
Posted: Sept. 11, 2007
SportsDay by Bob Wolfley
We're still waiting on the television ratings for Milwaukee Brewers games to match the drama of a team locked in a taut division race in September.
There is no evidence to be found in the television ratings that show the Brewers' division chase has captured casual fans who have given themselves over to Brewers fever.
There is no indication of a fever among television-viewing Brewers fans. And in the case of the viewing choices made on Sunday, the fever didn't amount to even a head cold.
If you want to mount the argument that Milwaukee isn't a terrific baseball town, then you had a good weekend, at least in terms of TV ratings.
Forget about comparing ratings for Brewers games with ratings for Green Bay Packers games.
That's silly.
Packers' exhibition games outdrew meaningful Brewers games in August.
In the past, we have not had an opportunity to make that kind of comparison because no one in the last few decades has had occasion to use the words "Brewers" and "meaningful games in August" in the same sentence. Ditto for "Brewers" and "meaningful games in September."
On Sunday, a Brewers game against the Cincinnati Reds went up against the Packers' season-opener against the Philadelphia Eagles.
In terms of a ratings comparison?
Pee Wee Herman vs. Mike Tyson in center ring.
There were 30,222 Milwaukee households tuned to Brewers-Reds, while 271,964 households watched Packers-Eagles. The Packers' opener was down 21% from their opener last season against the Chicago Bears, which drew 344,236 households.
Even though the fourth round of the BMW Championship PGA Tour event on Sunday wound up with more households (30,905) than Brewers-Reds, baseball outdrew golf from 1-3 p.m., when they went head to head. In that two-hour window, baseball had 37,969 households and golf had 19,426 households.
Football again demonstrated over the weekend it is the lord of the realm around here, or at least the lord of television realm.
The Bears at San Diego Chargers on WITI-TV (Channel 6) late Sunday afternoon had 181,898 households. The New York Giants at Dallas Cowboys Sunday night on WTMJ-TV (Channel 4) had 100,662 households.
The "Monday Night Football" game on ESPN, Baltimore at Cincinnati, had 69,757 households, compared to the Brewers at Pittsburgh Pirates game at the same time on FSN Wisconsin. Brewers-Pirates had 45,033 households. Even ESPN's second game on Monday night, Arizona Cardinals at San Francisco 49ers, which started at 9:15 p.m., had a bigger audience than the baseball game. Cardinals-49ers had 60,044 households.
The Wisconsin at Nevada-Las Vegas football game Saturday night on cable channel Versus drew 87,417 households. The Oregon at Michigan college football game on WISN-TV (Channel 12) Saturday afternoon had 49,448 households.
The Brewers at Reds game Saturday night on WMLW-TV (Channel 41), had the best rating of the four games the Brewers played from Friday through Monday. It had a 6.5 rating, or 57,395 households.
Posted: Sept. 11, 2007
SportsDay by Bob Wolfley
We're still waiting on the television ratings for Milwaukee Brewers games to match the drama of a team locked in a taut division race in September.
There is no evidence to be found in the television ratings that show the Brewers' division chase has captured casual fans who have given themselves over to Brewers fever.
There is no indication of a fever among television-viewing Brewers fans. And in the case of the viewing choices made on Sunday, the fever didn't amount to even a head cold.
If you want to mount the argument that Milwaukee isn't a terrific baseball town, then you had a good weekend, at least in terms of TV ratings.
Forget about comparing ratings for Brewers games with ratings for Green Bay Packers games.
That's silly.
Packers' exhibition games outdrew meaningful Brewers games in August.
In the past, we have not had an opportunity to make that kind of comparison because no one in the last few decades has had occasion to use the words "Brewers" and "meaningful games in August" in the same sentence. Ditto for "Brewers" and "meaningful games in September."
On Sunday, a Brewers game against the Cincinnati Reds went up against the Packers' season-opener against the Philadelphia Eagles.
In terms of a ratings comparison?
Pee Wee Herman vs. Mike Tyson in center ring.
There were 30,222 Milwaukee households tuned to Brewers-Reds, while 271,964 households watched Packers-Eagles. The Packers' opener was down 21% from their opener last season against the Chicago Bears, which drew 344,236 households.
Even though the fourth round of the BMW Championship PGA Tour event on Sunday wound up with more households (30,905) than Brewers-Reds, baseball outdrew golf from 1-3 p.m., when they went head to head. In that two-hour window, baseball had 37,969 households and golf had 19,426 households.
Football again demonstrated over the weekend it is the lord of the realm around here, or at least the lord of television realm.
The Bears at San Diego Chargers on WITI-TV (Channel 6) late Sunday afternoon had 181,898 households. The New York Giants at Dallas Cowboys Sunday night on WTMJ-TV (Channel 4) had 100,662 households.
The "Monday Night Football" game on ESPN, Baltimore at Cincinnati, had 69,757 households, compared to the Brewers at Pittsburgh Pirates game at the same time on FSN Wisconsin. Brewers-Pirates had 45,033 households. Even ESPN's second game on Monday night, Arizona Cardinals at San Francisco 49ers, which started at 9:15 p.m., had a bigger audience than the baseball game. Cardinals-49ers had 60,044 households.
The Wisconsin at Nevada-Las Vegas football game Saturday night on cable channel Versus drew 87,417 households. The Oregon at Michigan college football game on WISN-TV (Channel 12) Saturday afternoon had 49,448 households.
The Brewers at Reds game Saturday night on WMLW-TV (Channel 41), had the best rating of the four games the Brewers played from Friday through Monday. It had a 6.5 rating, or 57,395 households.
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