Demand is high for Favre's SI cover
By Don Walker
Thursday, Dec 13 2007, 04:47 PM
The demand in Wisconsin for last week's edition of Sports Illustrated, which named Brett Favre as its Sportsman of the Year, apparently was sky high.
Karen Dmochowsky, an SI spokesman, said the edition sold out so quickly in Wisconsin that the magazine's publishers ordered up an additional 50,000 more copies. Those additional magazines will go on sale throughout the state on Friday.
Sports Illustrated's circulation nationwide is 3.2 million, and the magazine is printed in six plants around the country, including Quad/Graphics here in Wisconsin.
Dmochowsky said that it was somewhat unusual to order an extra press run.
The last time the magazine did it was in 2001, when Dale Earnhardt died.
PACKERS FOREVER!

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