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The Graying of the Record Store
By ALEX WILLIAMS
Published: July 16, 2006 NY TIMES
SO this is an evening rush?
The turnout is old school at shops like Norman’s Sound and Vision. Younger shoppers are busy downloading.
Norman Isaacs of Norman’s Sound and Vision remembers jam-packed aisles, but he has moved with the times. He sells used CD’s on the Web.
On a recent Monday, six people  soon enough four, then two  were browsing the bins of compact discs at Norman’s Sound and Vision, a music store on Cooper Square in Manhattan, around 6 p.m., a time that once constituted the daily rush hour. A decade ago, the number of shoppers might have been 20 or 30, said Norman Isaacs, the owner. Six people? He would have had that many working in the store.
“I used to make more in a day than I probably make in a week now,†said the shaven-headed Mr. Isaacs, 59, whose largely empty aisles brimming with punk, jazz, Latin music, and lots and lots of classic rock have left him, many afternoons, looking like a rock ’n’ roll version of the Maytag repairman. Just as troubling to Mr. Isaacs is the age of his clientele.
“It’s much grayer,†he said mournfully.
The neighborhood record store was once a clubhouse for teenagers, a place to escape parents, burn allowances and absorb the latest trends in fashion as well as music. But these days it is fast becoming a temple of nostalgia for shoppers old enough to remember “Frampton Comes Alive!’’
In the era of iTunes and MySpace, the customer base that still thinks of recorded music as a physical commodity (that is, a CD), as opposed to a digital file to be downloaded, is shrinking and aging, further imperiling record stores already under pressure from mass-market discounters like Best Buy and Wal-Mart.
The bite that downloading has taken out of CD sales is well known  the compact disc market fell about 25 percent between 1999 and 2005, according to the Recording Industry Association of America, a trade organization. What that precipitous drop indicated by the figures doesn’t reveal is that this trend is turning many record stores into haunts for the gray-ponytail set. This is especially true of big-city stores that stock a wider range of music than the blockbuster acts.
“We don’t see the kids anymore,†said Thom Spennato, who owns Sound Track, a cozy store on busy Seventh Avenue in Park Slope, Brooklyn. “That 12-to-15-year-old market, that’s what’s missing the last couple of years.â€ÂÂ
Without that generation of buyers, the future looks bleak. “My landlord asked me if I wanted another 10-year lease, and I said no,†Mr. Spennato said. “I have four years left, then I’m out.â€ÂÂ
Since late 2003, about 900 independent record stores have closed nationwide, leaving about 2,700, according to the Almighty Institute of Music Retail, a marketing research company in Studio City, Calif. In 2004, Tower Records, one of the nation’s largest chains, filed for bankruptcy protection.
Greta Perr, an owner of Future Legends, a new and used CD store on Ninth Avenue in Hell’s Kitchen, said that young people never really came back to her store after the Napster file-sharing upheaval of the late 90’s; she has responded by filling her windows with artists like Neil Young and Bruce Springsteen. “People come in and say: ‘I remember when I was 20, Steve Miller’s second record came out. Can I get that?’ †she said.
Industry statistics bear out the graying of the CD-buying public. Purchases by shoppers between ages 15 and 19 represented 12 percent of recorded music in 2005, a decline from about 17 percent in 1996, according to the Recording Industry Association. Purchases by those 20 to 24 represented less than 13 percent in 2005, down from about 15 percent. Over the same period, the share of recorded music bought by adults over 45 rose to 25.5 percent, from 15 percent.
(The figures include CD’s and downloaded songs, with CD’s still an overwhelming share of the market in recorded music, 87 percent, in 2005.)
The dominance of older buyers is especially evident at smaller independent stores in metropolitan areas, where younger consumers tend to be more tech-oriented and older music fans tend to be more esoteric in their tastes, said Russ Crupnick, an analyst with the NPD Group, a market research firm.
At Norman’s, which is 15 years old and just around the corner from New York’s epicenter of punk, St. Marks Place, shoppers with nose rings and dewy cheeks are not unknown. But they may only be looking to use the automatic teller machine. A pair of teenagers  he with ink-black dyed hair, and she in ragged camouflage shorts  wandered in one evening recently and promptly froze in the doorway, stopped in their tracks by an Isaac Hayes cut from the 70’s.
They had the confused looks of would-be congregants who had stumbled into a church of the wrong denomination; they quickly shuffled off. Most of Norman’s other customers were old enough to remember eight-track tapes. Steven Russo, 53, for instance, was looking for jazz CD’s. Mr. Russo, a high school teacher in Valley Stream, N.Y., said that he values the store for its sense of camaraderie among cognoscenti as much as its selection. “It’s the ability of people to talk to people about the music, to talk to personnel who are knowledgeable,†he said.
Richard Antone, a freelance writer from Newark whose hair was flecked with silver curls, said his weekly trip to the store is a visual experience as well as an auditory one. “I remember how people admired the artwork on an album like ‘Electric Ladyland’ or ‘Sgt. Pepper’ as much as the music,†he said.
The lost generation of young shoppers  for whom a CD is a silvery disc on which you burn your own songs and then label with a black marker  will probably spell doom for Norman’s within the next five years, said Mr. Isaacs, the owner. Several of his downtown competitors have already disappeared, he said.
Some independent owners are resisting the demographic challenges. Eric Levin, 36, who owns three Criminal Records stores in Atlanta and oversees a trade group called the Alliance of Independent Media Stores, representing 30 shops nationally, said that businesses losing young customers are “dinosaurs†that have done nothing to cater to the new generation. Around the country, he said, shops like Grimey’s in Nashville, Shake It Records in Cincinnati and Other Music in New York are hanging on to young customers by evolving into one-stop hipster emporiums. Besides selling obscure CD’s and even vinyl records, many have diversified into comic books, Japanese robot toys and clothing. Some have opened adjoining nightclubs or, in Mr. Levin’s case, coffee shops.
“Kids don’t have to go to the record store like earlier generations,†Mr. Levin said. “You have to make them want to. You have to make it an event.â€ÂÂ
But diversification is not always an option for smaller stores with little extra space, like Norman’s. Mr. Isaacs’s continued survival is due in part to a side business he runs selling used CD’s on Amazon and eBay. He buys them from walk-in customers who are often dumping entire collections.
Unlike the threatened independent bookstore, with its tattered rugs, dusty shelves and shedding cats, indie record stores in danger of disappearing do not inspire much hand-wringing, perhaps because they are not as celebrated in popular imagination as the quaint bookshop. (Record geeks can claim only “High Fidelity,’’ the book and movie, as a nostalgic touchstone.)
Still, the passing of such places would be mourned.
Danny Fields, the Ramones’ first manager, points out that visiting Bleecker Bob’s on West Third Street in the late 70’s was “like experiencing the New York music scene†in miniature  it was a cultural locus, a trading post for all the latest punk trends. “Dropping into Bleecker Bob’s was like dropping into CBGB’s,†he said. (You can still drop into Bleecker Bob’s.)
Dave Marsh, the rock critic and author of books on popular music, noted that rockers like Jonathan Richman and Iggy Pop honed their edgy musical tastes working as record store clerks.
“It’s part of the transmission of music,†said Mr. Marsh, who recalls being turned on to cult bands like the Fugs and the Mothers of Invention by the clerks at his local record store in his hometown, Waterford, Mich. “It seems like you can’t have a neighborhood without them.â€ÂÂ
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If you guys havent tried it yet, use iTunes to listen to music clips. I've found bands on there I never thought I could.
Listen to Russian Circles if you havent yet. instrumental metalOriginally posted by 3irty1This is museum quality stupidity.
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I use Napster. About $15 a month. Gets to download all types of songs onto my Creative. Fuck Apple, and there Ipods. Buys the ones I really like. Most John Lennon songs you must pay for to listen too. Fuck.Originally posted by ZoolIf you guys havent tried it yet, use iTunes to listen to music clips. I've found bands on there I never thought I could.
Listen to Russian Circles if you havent yet. instrumental metal
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I encourage everyone who likes music to check out Original Pirate Material by The Streets. They're a brittish electronic hip-hop band. It's actually really cool. The songs are either really funny, or really serious. It's a high quality album. If I can point you towards one track to listen to 2-3 times, I would say go for "The Irony Of It All". I think Tank will have a particular affection to that song
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What I was saying about iTunes is you get 30 second clips to listen to very easily and the library is huge.Originally posted by Anti-Polar BearI use Napster. About $15 a month. Gets to download all types of songs onto my Creative. Fuck Apple, and there Ipods. Buys the ones I really like. Most John Lennon songs you must pay for to listen too. Fuck.Originally posted by ZoolIf you guys havent tried it yet, use iTunes to listen to music clips. I've found bands on there I never thought I could.
Listen to Russian Circles if you havent yet. instrumental metalOriginally posted by 3irty1This is museum quality stupidity.
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Just checked out Boy Hits Car's new CD, "The Passage".
Not as good as their 1st but pretty good.
"Sound of a Breaking Heart " stands out.
Hard to classify their music. The songs start out real mellow and end up thrashing it out. Never heard a male singer that can sing so well and scream/growl in the same verse.
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ok, I know this recommendation won't be real popular with most of the guys, but I have actually bought two albums in a row on on iTunes that I absolutely love.
Pink & Christina Aguilera. While I've always liked Pink, I wasn't a big fan of Christina, as I associated her with the Britney I can't sing Spears crowd. However, I like her new image and her CD is incredible....this girl can freaken sing.
SOOOOOOO excited that Justin's new CD comes out next Tuesday....
Also can't wait for Evanescence's new one coming out in October.
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Do you like Evanescence's "...Sober" song? I've been a big Evanescence fan, even back to "Origin", but just can't get into that song. Curious what you think.
tylerReceive thy new Possessor: One who brings
A mind not to be chang'd by Place or Time.
The mind is its own place, and in it self
Can make a Heav'n of Hell, a Hell of Heav'n.
"Paradise Lost"-John Milton
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It's growing on me, but it sounds almost too much like their first song...can't think of the name off hand.Originally posted by jack's smirking revengeDo you like Evanescence's "...Sober" song? I've been a big Evanescence fan, even back to "Origin", but just can't get into that song. Curious what you think.
tyler
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Title: "Unlearn"
Artist: YoungBlood Brass Band
Category: umm... jazz, hip hop, funk, to name a few
Grade: B+
Imagine going to a live concert with absolutely no expectations and no knowledge about a band, and having your socks completely blown off. Oftentimes, you buy the album and experience a severe letdown -- certain bands just need to be seen live.
This is somewhat true with the YoungBlood Brass Band, a fairly unknown band with many of its members hailing from Madison, WI, and many (I believe) former Badger Band members in its numbers. The group is Parliament-esque on stage, featuring anywhere from one to two dozen people on stage at any given time. Live instruments include multiple bass drums, snare drums, trumpets, trombones, even a sousaphone. Somewhat surprisingly, not a single guitar to be found. My first reaction upon hearing them was a strange one -- bursts of spontaneous joy induced laughter. Not a common reaction, but not a common band either. I can best describe them by repeating a comment I made to a friend at the time -- "This is like Rage Against the Machine meets my high school marching band". And he agreed completely.
But enough with the concert review -- this is intended to be a music review, and the album reviewed is not a live album.
Pluses: A fresh, unique sound permeates the entire album. The first track, "BloodShot", is a solid overall song, although a bit too much in the rap anthem style for my tastes. Track 7, "Pastime Paradise", borrows heavily from Coolio's "Gangsta's Paradise" and the horn and drum combination works well here. My favorite is Track 12, "It's All Over", with a driving energy throughout and a brief stint of lyrics that every guy who has ever dumped (or is trying to dump) his woman would love to say.
Minuses: Although a solid album, it simply can't measure up to their live show. The experience of watching and listening to a veritable platoon of drums, horns, and vocals can't be translated directly to recordable media. Also there are four tracks on the album (referred to as various "feats" in the titles) that, while interesting in their own right, detract from the overall flow of the album. One of the feats is a sousaphone solo that sounds like a beatbox. So if you've ever wanted to hear a sousaphone that sounds like a beatbox before you die, you should check this out.
Recommendation: Check out Amazon for more reviews on the album and the band, iTunes, or go to the band website (youngbloodbrassband.com) for more details. DO NOT buy this album from amazon -- they are charging a ridiculous $60 for this album on Amazon. And if you have an opportunity to catch their show live, get your funky butt down there and have a blast."My problems with him are his vision and tendency to dance instead of pounding a hole." - Harvey Wallbangers
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