What you describe is how things worked until very recently. If ESPN is bundled in your package, streaming or otherwise, you got all ESPN content, including stuff that never appears on any TV channel, via stream. (exception is Sling TV, which is crap access.)
This summer, a genius at ESPN came up with an additional streaming-only option, ESPN+, that will carry content unavailable any other way. And of course they have every incentive to move more and more content there that you used to get as part of your bundle.
It isn't the beginning of ala carte, more like ala cartel. (that joke doesn't really work, but I'm still impressed with my cleverness.)
This summer, a genius at ESPN came up with an additional streaming-only option, ESPN+, that will carry content unavailable any other way. And of course they have every incentive to move more and more content there that you used to get as part of your bundle.
It isn't the beginning of ala carte, more like ala cartel. (that joke doesn't really work, but I'm still impressed with my cleverness.)

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