As I read in ACME, Rodgers said he was 90% sure he was going to retire, until he went into/came out of his darkness retreat and heard from players around the league that the Packers had been shopping him while he was in dark storage. Thus, the classic Rodgers chip has been manufactured. That is part of what apparently propelled him to want to play for the Jets instead of retiring.
So I would argue that the Packers played this as well as they could. Given that they apparently really did want to move on from Rodgers - and something did seem to change from the end of the year (Guter saying they'd given him that big contract not just so he'd play only one year for Green Bay) to Mark Murphy's clumsy "we want to help Aaron acheive his dreams" or whatever that was. Something changed. Whatever it was, Rodgers is making it sound like, had that not happened, he probaby would've retired - and of course the Packers would've gotten no compensation. But by helping Rodgers feel once-again unappreciated and unloved, they've gotten themselves in a position to get some compensation.
So I would argue that the Packers played this as well as they could. Given that they apparently really did want to move on from Rodgers - and something did seem to change from the end of the year (Guter saying they'd given him that big contract not just so he'd play only one year for Green Bay) to Mark Murphy's clumsy "we want to help Aaron acheive his dreams" or whatever that was. Something changed. Whatever it was, Rodgers is making it sound like, had that not happened, he probaby would've retired - and of course the Packers would've gotten no compensation. But by helping Rodgers feel once-again unappreciated and unloved, they've gotten themselves in a position to get some compensation.

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